Are You Confusing Potential Clients?
Take this 17-question brand messaging quiz to find out if your marketing message is hurting your business, and how to fix it.
This Quiz Will Help You Measure and Improve:
1. The Clarity of Your Offer
Do your ideal customers understand how your offer helps them overcome a problem and find success quickly, without having to do any mental gymnastics? Too much thinking, and you've lost them.
2. The Accuracy of Your Customer Profile
Does your marketing message resonate with your ideal customers by tapping into the problem they have and how they FEEL about that problem? People self-remove by default, you have to convince them quickly what you offer is for them.
3. Your Visibility & Consistency
Are you distributing your message effectively and consistently in every place you use words to reach your customers (websites, social media, videos, trade shows, speeches, etc.)? If not, you're creating confusion and losing business.

Using Narrative (story) "reduces critical resistance and enhances memory, beliefs, and attitude shifts."
Journal of Personality and Social Psychology.